OYA Beauty

I’m beyond excited to officially announce that I have joined the OYA International Design Team.

After more than 35 years in the professional beauty industry — from salon owner, celebrity stylist, television host, international educator, and global stage artist — I can honestly say that finding a brand that truly aligns with both my artistic vision and my beliefs about healthier beauty is rare. OYA is that brand.

Throughout my career, I’ve had the privilege of working with incredible artists, fashion designers, celebrities, and major beauty manufacturers while appearing on national television programs including the FOX hit series Ambush Makeover, The Today Show, Oprah, Rachael Ray, Good Day LA, and more. I’ve also had the honor of presenting hair fashion trends on stages around the world and collaborating with iconic fashion houses including Roberto Cavalli, Betsey Johnson, Dolce & Gabbana, and Vera Wang.

What drew me to OYA is simple:

CLEAN BEAUTY WITHOUT COMPROMISE

OYA represents the future of professional hair color and care:
• Ammonia-free
• PPD-free
• Gluten-free
• No petroleum-based ingredients
• Powered by advanced amino acid technology
• Designed to protect and restore the integrity of the hair

This is not just another beauty brand — this is a movement toward healthier luxury hair color with incredible performance, shine, condition, and innovation.

As an artist and educator, I believe the future of our industry must combine high fashion performance with conscious formulation, and OYA delivers exactly that.

I cannot wait to share what we are creating globally with the OYA Design Team — from trend releases and education to stage presentations, editorial inspiration, and the next evolution of luxury hair color.

The future is vibrant.
The future is clean.
The future is OYA.

— William Whatley
OYA International Design Team